Alba was born in 1979 in Japan under the parent company Seiko Watch Corporation, and its success was immediate, with the Alba name becoming an instant symbol of the value and quality that consumers expect from a brand created by Seiko. Its fame spread rapidly throughout Asia and the Middle East and today, Alba is a respected name in watches, with over a million satisfied customers every year.

Alba has always set its inspiration towards a unique watch collection, characterized by fresh, bright designs for those who cherish life and strive to get the most out of it.